Best in Beauty for Mature Skin – 2025 Edition
- Amanda Ramsay
- Jan 22
- 11 min read
This past year, I’ve discovered (and re-discovered) some truly game-changing beauty products that I genuinely can’t imagine living without, and yes, I’m spilling the tea right here.
We are very spoiled for choice these days, which can be both a blessing and a curse. As your Ageless Beauty Bestie, over-40s makeup expert and proud pro-age cheerleader, my mission is to simplify your options and make choosing the right products for your skin a whole lot easier.
Below you’ll find my edited Best in Beauty list for mature skin, updated for 2025 - featuring products I’ve tried, tested, loved, and continued to reach for again and again.
As you gracefully age (or disgracefully, honestly, whatever direction you choose, it’s your journey!), for every chapter of your life, your beauty routine needs an update too. Skin tends to become drier, thinner, more textured and reactive, which means the products that once worked may suddenly… not.
In this post, I’m sharing some of my very best beauty discoveries for women over 40, 50, 60 and beyond - products that enhance, support and nourish mature skin, helping you look and feel radiant at every age. These are the formulas that stood out to me throughout 2025, and earned a permanent place in my routine.
Settle in, grab your favourite beverage… fair warning, she’s a long one, I may have gotten a little carried away.
STAND OUT SKINCARE
WHY I LOVE IT AND YOU WILL TOO:
If your skin feels tight, depleted, dull or suddenly more lined than you remember, especially first thing in the morning , chances are your skin barrier and lipid levels need serious support.
This is where La Mav Omega 3 Advanced Night Cream comes in. While you sleep, this advanced formula works hard to replenish cellular lipids, deeply nourish dry, thinning skin and support collagen production, all things mature skin desperately needs but often lacks.
The result? Skin that feels cushioned, hydrated and visibly smoother by morning. Texture improves, dryness eases and your complexion looks far more rested and resilient. With over 112 five-star reviews, this is a much-loved hero for women (and men) over 40 — and for very good reason.
WHY I LOVE IT AND YOU WILL TOO I hit 53 in 2025 and my skin did a little backflip, hello, perioral dermatitis making a surprise comeback after a four-year hiatus. If you’ve ever dealt with inflammation, redness, sensitivity or flare-ups that seem to come out of nowhere, you’ll understand the panic.
This product quite literally saved my skin.
The Ultimate Biome Spritz is a multi-purpose treatment mist that works to recalibrate your skin’s microbiome, which is crucial for calming inflammation and strengthening the skin barrier. Think of it as restoring balance when your skin is shouting instead of whispering.
It’s now a non-negotiable for anyone dealing with redness, rosacea, irritation, sensitivity or compromised skin, and it a must-have.
WHY I LOVE IT AND YOU WILL TOO
Dark spots, sun damage and melasma are notoriously stubborn - and let’s be honest, they’re a major bugbear for most women over 40, 50, 60 and beyond.
Yes, this serum made my 2024 list too… but it’s earned its place again because it truly delivers. La Roche-Posay has introduced an innovative molecule called Melasyl, which helps block excess pigment formation, while niacinamide works to calm, refine and strengthen the skin. The combination of these 2 ingredients is the winning formula.
Recommended by my own dermatologist, this serum targets discolouration without irritating already-sensitive mature skin — a rare and wonderful combination.
Apply a couple of drops directly to dark spots twice daily, before your moisturiser or face oil, and stay consistent. Patience pays off here.
WHY I LOVE IT AND YOU WILL TOO
Your instant facial in a tube. If your skin looks tired, dull or lacklustre, and you don’t have time (or energy) for salon appointments, this is your secret weapon.
This fast-acting mask delivers instant luminosity, gently exfoliating, hydrating and brightening the skin in one easy step. It’s the glow boost you didn’t know you were missing. I am dead-set obsessed with the magic this little beauty delivers. In our busy, over-scheduled lives, this is one of those “do yourself a favour” products.
2025 saw me collaborate on my very first skincare kit with The Jojoba Company — and this one is a game changer.
If you’ve been curious about Vitamin A (retinol), tried it before and not survived, or simply want results without the irritation — this ritual is for you. Powered by Australian Jojoba Skin Renewal Boost, this system uses 2% Granactive Retinoid, a next-generation form of Vitamin A that encourages cell turnover while being far gentler on mature, sensitive skin. It targets early signs of ageing, uneven texture and tone, and helps reset the skin without redness, peeling or panic.
WHY I LOVE IT AND YOU WILL TOO Let’s be honest — many of us do everything for our face and then completely forget the neck and décolletage, until crepiness, lines and sagging suddenly appear. The BOOST LAB Edelweiss Neck Firming Serum addresses this exact oversight with a targeted formula designed specifically for thinner, more fragile neck skin. Infused with Edelweiss extract and Tef Seed Extract, it helps defend against collagen breakdown while improving firmness and elasticity. Used daily, it visibly smooths wrinkles, improves texture and supports a more lifted, youthful-looking neck and chest — because your skincare shouldn’t stop at the jawline.
Key benefits:
Reduces the appearance of neck wrinkles
Improves firmness and elasticity
Targets sagging and crepe-like texture
STAND OUT SUNSCREENS
If sunscreen feels heavy, chalky or ruins your makeup — this one will change your mind.
This 100% natural-origin, broad-spectrum mineral SPF50 offers serious protection while delivering a luminous, skin-smoothing finish with zero white cast. Infused with nourishing plant oils and Ceramide III, it supports lipid levels, softens visible signs of ageing and helps minimise hyperpigmentation.
It sits beautifully under makeup, contains no added fragrance, and is water-resistant — a rare unicorn in the SPF world.
From one very sun-damaged 53-year-old girlie to another — this is a public service announcement.
This tinted facial sunscreen offers very high photoprotection and is specifically designed for skin prone to pigmentation. It helps regulate melanin synthesis, providing a preventative anti-spot action while offering a natural, skin-evening tint.
Water-resistant, lightweight and incredibly effective — if pigmentation is your concern, this one is worth the investment.
STAND OUT MAKEUP PRODUCTS
WHY I LOVE IT AND YOU WILL TOO Mature skin often struggles with dryness, uneven tone and foundation that settles into lines — leaving makeup looking aged, patchy, or cakey. InClinic Active Glow Foundation tackles that head-on by merging skincare and makeup into one. Infused with probiotics and six active serums (like peptides, hyaluronic acid, niacinamide and vitamin C), this formula hydrates, strengthens and brightens while giving lightweight, buildable coverage that never looks heavy. The result? Skin that looks healthy, luminous and youthful, not masked. If your current foundation accentuates texture rather than flatter, this one will change your makeup game.
WHY I LOVE IT AND YOU WILL TOO
If eyeshadow creases, fades or emphasises texture on your lids — welcome to life over 40. These crayons are an absolute gamechanger. Women describe them as life-changing for good reason. Creamy yet long-wearing, they glide on effortlessly, don’t settle into lines, and stay put all day.
In 2024, four new shades launched — and yes, I had a little influence there. Peaches, pinks and taupes are universally flattering, with Copper Glow being my personal favourite. Easy, foolproof and flattering — exactly what mature eyes need. Now there are loads of this type of product on the market - the reason I particukary love these - and women repeat purchase them all day every day - is they are super creamy, good coverage, and do not contain PFA's, a forever chemical that you'll find in (most) longwear products. These PFAs are stuck in your body for ever. If we can avoid, we absolutely should.
The luxurious Eye of Horus Dusk Compact houses four essential neutral shades with pink and brown undertones — everything you need to take your eye makeup seamlessly from day to night.
WHY I LOVE IT AND YOU WILL TOO If your eyes are sensitive or easily irritated, this palette is a standout. The pigment payoff is beautiful without being harsh, the silky texture blends effortlessly, and the colour combination is endlessly wearable.
Enriched with Moringa Oil, Desert Clay and Goldenseal, the finely milled formula enhances depth and definition without dryness or fallout. Plus, it’s free from parabens, fragrance, alcohol, petrochemicals, sulphates, silicones and animal derivatives. Artisan-crafted and hand-pressed in Byron Bay — a true forever palette.
WHY I LOVE IT AND YOU WILL TOO Over 40, brows can get sparse, unruly or start to lose their shape — and all the powder in the world can’t fix brows that won’t stay put. Maybelline SuperLock Brow Glue Eyebrow Gel steps in exactly here: it locks brows in place for up to 16 hours without flaking, stickiness or residue. The clear, lightweight formula keeps hairs lifted and sculpted all day, while the precision brush makes shaping a breeze. If you’ve ever applied brow makeup only to find hairs drooping by lunchtime? This is your new unruly brow tamer.
WHY I LOVE IT AND YOU WILL TOO
If your foundation skids, clings to dryness or disappears by mid-day — that’s usually poor prep, not poor product. This primer solves the foundation flake-off and dry-patch problem by deeply hydrating and smoothing the skin thanks to 2% hyaluronic acid and antioxidant rich botanicals (white sapphire, pomegranate, kakadu plum, rosehip and safflower oil). It creates a silky moisture-rich canvas that not only lets makeup glide on but helps it last longer without settling into lines. Wear it alone for a dewy glow or under foundation for that coveted “lit from within” look that mature skin deserves.
WHY I LOVE IT AND YOU WILL TOO
Mature lips often lose volume and moisture, making glosses feel sticky, thin or dry — and accentuating fine lines instead of softening them. Eye of Horus Bio Lip Elixir fixes this by combining hydration, plumping and nourishment in a high-shine, non-stick formula. Infused with sacred oils and ocean botanicals, it visibly conditions lips while giving that perfect “your lips but better” look. With nearly 500 five-star reviews, this gloss truly feels like a treatment — not just colour — and delivers softer, fuller, healthier-looking lips that stay comfortable all day.
STAND OUT HAIR PRODUCTS 15. K18 AIRWASH DRY SHAMPOO
WHY I LOVE IT AND YOU WILL TOO
If your scalp feels oily but your ends are dry (a texture combo classic in mature hair), traditional dry shampoos can leave powdery residue, dryness or dullness. K18 AirWash Dry Shampoo changes the game by using clever microbeads to absorb oil without chalk. Even better — it’s formulated with invisible, hydrolysed hyaluronic acid to soothe and hydrate the scalp, protecting it from irritation that many dry shampoos can cause. So you get fresh-looking hair without the puffiness, dryness or itch — and your scalp actually feels better after use.
WHY I LOVE IT AND YOU WILL TOO
Hair thinning and scalp imbalance are increasingly common around mid-life — yet so many serums feel greasy, heavy or do nothing at all. TypeBea G1 Overnight Boosting Peptide Hair Serum solves this by targeting the scalp first, with clinically studied Baicapil and peptides that help stimulate hair growth, increase density and reduce fall-out — all without any greasy residue. Because healthy hair starts at the scalp, not the ends, this formula supports fuller, stronger strands over time while improving scalp health. Light, non-sticky and fuss-free, it slips seamlessly into any routine — wet or dry hair, night or day.
STAND OUT BEAUTY TOOL
17.FOREO BEAR 2
WHY I LOVE IT AND YOU WILL TOO
Mature skin tends to lose muscle tone and elasticity, meaning lines, sagging and laxity can become more noticeable — and no cream alone will lift without penetration. The FOREO BEAR 2 solves this by delivering targeted microcurrent to the face and neck muscles, giving your skin a subtle lift, firming effect and contour enhancement. It also boosts circulation and lymphatic drainage with T-Sonic pulsations, so skin looks brighter and plumper and your favourite skincare ingredients absorb better. Just 2 minutes a day helps smooth fine lines, support firmness and reduce that tired, flattened look we all start noticing around mid-40s and beyond.
STAND OUT BODY PRODUCTS
WHY I LOVE IT AND YOU WILL TOO My fave, the tan I personally repeat purchase, has had a glow up. Coco and Eve's Sunny Honey Antioxidant Express Tanning Mousse. This tropical-scented self-tanner gives you a flawless, natural-looking bronze while treating your skin to a boost of hydration and antioxidants. The fast-acting formula can be rinsed off after just one hour, while your tan continues to develop over the next 24 hours.
Fast-acting fake tan
Can be rinsed off in 1 hour
Tan continues to develop over 24 hours
Dark brown base for a deep, rich tan
Streak-free, even finish
Enriched with antioxidants and hydrating botanicals
Vegan and cruelty-free This express tanning mousse is more than just a golden glow. Coconut extract, hyaluronic acid and antioxidant-enriched DHA help protect and care for skin, leaving it feeling soft, smooth and hydrated. The formula is quick-drying and easy to apply, giving you a bronzed finish that looks like you’ve just stepped off the beach – minus the sun damage.
19. L'OCCITANE ALMOND SHOWER OIL
WHY I LOVE IT AND YOU WILL TOO
As we move through our 40s and beyond, body skin often becomes drier, tighter and more sensitive — and many traditional body washes strip the skin, leaving it itchy and uncomfortable. The L’Occitane Almond Shower Oil solves this by cleansing without compromising your skin barrier. It starts as a silky oil and transforms into a soft, milky foam, gently cleansing while replenishing lost lipids. Rich in almond oil, it leaves skin deeply nourished, satin-soft and delicately scented — no post-shower tightness required. It’s one of those “once you try it, you’ll never go back” staples, and a long-time customer favourite for very good reason.
FOR MEN
WHY I LOVE IT AND YOU WILL TOO
Firstly, buy him his own! Men’s skin often battles dryness, redness and sensitivity — especially if shaving, stress or perimenopausal flare-ups are part of the picture — yet many moisturisers feel heavy or greasy. Clemence Organics Calming Daily Face Lotion solves this by delivering lightweight, non-greasy hydration that soothes and restores balance. Enriched with organic camellia, aloe and calendula, it calms inflammation and moisturises dry skin, while bearberry extract helps brighten a dull or uneven complexion. It absorbs easily, smells fresh and natural (nothing overpowering), and leaves skin comfortable, calm and healthy-looking. No fuss, no shine — just great skin.
Why men love it:
Lightweight daily moisture without greasiness
Calms redness, inflammation and sensitivity
Ideal for rosacea-prone or reactive skin
Subtle, herbaceous scent that feels clean and uplifting
GOLD Winner – Sensitive Skin, Organic Beauty Awards 2025
FINAL THOUGHTS: YOU DON’T NEED MORE PRODUCTS — YOU NEED THE RIGHT ONES
If there’s one thing I know for sure after years working with women over 40, it’s this: confusion, overwhelm and trial-and-error fatigue are the biggest beauty problems we face — not ageing itself.
If you’re feeling stuck with products that don’t quite work anymore, unsure how to apply makeup on changing skin, or frustrated that your reflection doesn’t match how vibrant you feel inside — you’re not alone, and you don’t have to figure it out solo.
✨ Book a Personal Beauty Consult
Problem it solves:Not knowing what to use, how to use it, or why your current routine isn’t delivering results.A personal consult gives you tailored advice for your skin, lifestyle and goals — no guesswork, no wasted money, just clarity and confidence.
💄 Ageless Beauty: The Makeup Course
Problem it solves:Makeup techniques that no longer flatter mature skin — settling into lines, looking heavy or ageing instead of enhancing.This course teaches you exactly how to apply makeup for your face now, using modern techniques that lift, soften and glow — not mask.
Because ageing isn’t the problem.Using the wrong products and outdated techniques is.
And as always — I’ve got you. 💋
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