Struggling to make eye makeup work on hooded eyes? You're not alone. Hi I’m Amanda Ramsay award-winning makeup artist and proage beauty expert, with over 23 years industry experience, I keep makeup simple for the over40’s woman so you can look and feel fabulous at every age. There's nothing wrong with your eyes girlfriend - hooding eyes are incredibly normal. You may have always had hooding eyes or, like me, you've noticed your eyes changing over time. Either way, if your eyeshadow seems to disappear, eyeliner ends up where it shouldn't, or you're just feeling a bit lost with eye makeup, this lesson is for you. Suscribe here https://shop.amandaramsay.com.au/pages/subscribe In just 30 minutes, I will show you the simple techniques I use to create fabulous eye makeup when you have hooded or droopy eyes. What You'll Learn ✔ Simple tricks to create a more lifted-looking eye ✔ Where eyeliner should (and shouldn't) go ✔ Common mistakes that instantly age the eye area ✔ Amanda's favourite over-40s hooded-eye techniques You'll finish the lesson with practical tips you can use immediately. No advanced makeup skills required. Just 30 minutes of practical, confidence-boosting makeup advice and step by step instruction designed specifically for women with hooded/hooding/crinkly eyes. Practice with Amanda: Buy the Lifting Hooded Eyes Kit so you can try this look at home. https://shop.amandaramsay.com.au/collections/beauty-boxes-the-starter-kits/products/lifting-hooded-eyes-kit Amanda x

Want the exact products I used? 👇 Comment PREP and I’ll send you the links to everything, you’ll find it all in my online shop, the home of beauty for women over 40. And beauties… don’t just watch me and disappear 😂 ❤️ LIKE this if it was helpful, it tells Instagram you want more makeup + beauty advice for women 40+ ➕ FOLLOW so you don’t lose me in the scroll 🔔 SUBSCRIBE to my mailing list if you want to make sure my tips actually land in your inbox. https://shop.amandaramsay.com.au/pages/subscribe I’m here to help you navigate changing skin, changing makeup and all the fun that comes with it, so you can feel fresh, fabulous and the most amazing version of YOU everyday. Your Beauty Bestie Amanda x

If you’ve ever looked in the mirror and thought… “Where did my eyeshadow go?” …or found your eyeliner stamped all over your lid by lunchtime 🙋🏼‍♀️… chances are you’re dealing with hooded eyes. You’re really not alone. It’s one of the biggest questions women ask me. Whether you’ve always had hooded eyes or you’ve noticed your eyes changing over time, the good news is you don’t need to fight them. You just need the right products and the right techniques. That’s exactly why I created my Lifting Hooded Eyes Kit. Inside you’ll find: ✨ My favourite Burnt Copper Eye Crayon (a beautiful shade that suits everyone) ✨ A lifting mascara that’s perfect for lifting and defining hooded eyes ✨ A soft brown eyeliner that glides on beautifully ✨ The pointed blending brush I reach for every single day Even better … when you purchase the kit you’ll receive access to my FREE Live Hooded Eyes Tutorial You can join me live on Sunday 9 August at 10am AEST where I’ll show you exactly how to use every product step by step. And yes, if you can’t make it live you’ll get the replay for FREE with every kit purchased. No complicated techniques. No heavy makeup. Just simple tricks that make your eyes look brighter, more lifted and beautifully defined. 💛 Comment HOODED and I’ll send you the links. The answer to your hooding eye prayers is here You Beauty Bestie Amanda x

Ever feel like you’ve lost a little bit of you? Not because life is bad as such. Just because you’ve been so busy looking after everyone else, you’ve forgotten what lights you up. Here are five simple ways to hit reset… ✨ 1 Write a reverse bucket list. List the brave things you’ve already done. It’s a powerful reminder that you’re far more capable than you think. ✨ 2 Take yourself on a mini adventure. Stop waiting for “one day”. Confidence grows every time you keep a promise to yourself. ✨ 3 Write a letter from your 70-year-old self. What would she thank you for starting today? ✨ 4 Have a “no should” day. Spend one day doing what you want to do, not what you think you should do. ✨ 5 Do the thing you’ve convinced yourself you’re too old for. Wear the bold lipstick. Lift weights. Start the business. Book the trip. The only thing getting old is that story you’re telling yourself. After 23 years as a makeup artist and beauty expert here’s what I know Women don’t reach for makeup because they want to impress someone else. You reach for it because it makes you feel something special, empowering and positive. Sometimes 10 quiet minutes in front of your mirror, looking after your skin, taking joy in applying your makeup is enough to remind you who you are. 💛 If you needed this little reset, comment RESET and I’ll send you the link to my FREE Live Lifting Hooded Eyes Lesson happening on August 9. Your Beauty Bestie Amanda x Ps wearing @mottofashions Blogger Shirt in White and Miracle Pants 💥💥

So many requests for how I achieved this look. You don’t need a makeup artist. Promise. You’ve got this and my online shop… the home of beauty for women 40plus. 👉 Comment 5MINS for the full product list and links. Now go be amazing! Your Beauty Bestie Amanda

“Why does my lipstick disappear so quickly?” I hear this from women all the time. The truth is, sometimes it’s your lipstick, often it’s more than that! As estrogen naturally declines, your lips can lose volume, become drier and the lip border becomes less defined. Suddenly the lipstick that worked beautifully for years seems to feather, fade, disappear or suck the life out of your already shrinking lips. The good news? A couple simple makeup tweaks make a huge difference. I always start by hydrating lips with a nourishing balm (the night before and the morning of) Softly defining the lips with a traditional nude lip liner, not too waxy, to restore shape. Then I apply a highly pigmented genuinely nourishing lipstick, Extra steps - layer a lip stain under your liner for extra staying power and finishing with a touch of gloss just through the centre of the lips to create the illusion of fullness and dimension. It’s those tiny changes that makes your whole face look fresher, your lips more kissable. Comment PLUMPER LIPS below and I’ll send you my favourite lip combo for creating naturally fuller-looking lips. 💋 Thanks to my beautiful muse and friend Belinda Norton for loaning me ya gorgeous face 🫶♥️🫶 Belinda is a bioenergetic educator, author of FitMama, wellbeing fitness writer mamma of 2 adults - life lover xx love you girlfriend Your Beauty Bestie Amanda x

I’m probably going to get cancelled for saying this but I don’t think foundation is the problem most of the time. After 23+ years as a makeup artist, I’ve learnt that when foundation suddenly starts looking patchy, cakey or settles into fine lines, it’s almost always your skin demanding more hydration, not necessarily a new foundation. That’s why I’ve been so impressed by @teoxane_australia RHA Serum. Unlike traditional hyaluronic acid, its Resilient Hyaluronic Acid technology helps lock in moisture, support the skin barrier and reduce water loss, creating the perfect canvas for makeup. Because your makeup can only ever look as good as the skin underneath it. Your glow starts long before foundation 😉 Use the code AMANDA15 for 15% off or comment HYDRATE below and I’ll send you the direct link personal discount code. Your Ageless Beauty Bestie Amanda x

Get Ready with Me to go to a Beauty Event Part 2 … 🤍Featuring this fabulous cream sport luxe combo from @mottofashions Earrings @gimmestore__ 🤍 With my muse, friend, partner in crime @danielle.appi 🤍 Thank you for having us to celebrate the launch of your new product @thefunctionalskin The truth behind this video? I was heartbroken. Getting myself ready felt hard, but I knew doing my makeup, putting on a fabulous outfit and spending the day with my beautiful friend Dan would help lift me out of my head and back into my life. And it did. Not because makeup or a great outfit can fix a broken heart, but because sometimes the smallest acts of self-care remind you that you are still in there. Still strong. Still joyous. Still able to have a beautiful day, even when life feels heavy. So this is your reminder, you don’t have to feel fabulous before you do something that helps you feel fabulous. Pick yourself up gently. Call the friend who grounds you. Put on the outfit. Look after your skin. Nourish your skin, body, mind. Do your makeup. Keep moving forward. I’m so glad I did. It turned into the most beautiful, heartwarming day. 💪🤍💪 Your Beauty Bestie Amanda x

Get Ready with Me to go to a beauty event This is Part 1, Skin Prep and Makeup. Save this video for your next event inspo. And comment EVENT for my product recommendations, you’ll find everything in my online shop. Part 2 of this GRWM will follow tomorrow… she’s attempted an outfit video for ya all. Hit the follow button Make sure you’re following me here With love Your Beauty Bestie Amanda x

The little blue tube beauty lovers have been bringing home from France for years is finally available in Australia. After more than 23 years as a professional makeup artist, beauty educator and beauty awards judge, I’ve learnt to tune out the hype. But every now and then, a product earns genuine cult status and A313 is one of them. Loved by beauty insiders and linked to cool-girl icons like Sienna Miller and Alexa Chung, this humble French pharmacy favourite has built its reputation through word of mouth, not flashy marketing. What makes it different? A313 contains a gentle vitamin A ester, making it a lower-drama introduction to vitamin A than many traditional retinoids. It’s designed to help refine the look of skin texture while being a more approachable option for those easing into vitamin A. My advice? Start slowly, introduce it a couple of nights a week, and always follow with a nourishing moisturiser to help support your skin barrier. Sometimes the most talked-about products aren’t the most expensive or the flashiest, they’re the ones that quietly earn their reputation. Your Ageless Beauty Bestie Amanda x Paid partnership with A313. Always follow the product directions. Individual skin responses may vary.

Nobody warns you that after 40 they can start feeling drier, looking less defined and somehow your favourite lipstick just doesn’t hit the same. That’s exactly why I’ve been loving the new Ultimate Plumping Lip Treatment from The Jojoba Company. It gives lips that juicy, hydrated, fuller-looking finish while helping smooth the appearance of those little vertical lip lines, without the burning, tingling sensation of traditional lip plumpers. As a pro-age beauty expert, I’m all for products that help us look like ourselves, just fresher, healthier and more confident. Tell me… what’s changed most about your lips? 💋 Dryness? 💋 Lipstick bleeding into fine lines? 💋 They’ve lost volume? 💋 Or all of the above? 😅 I’d love to know. Your Beauty Bestie Amanda x @thejojobaco#SmarterNaturalSkincare #ad

People always ask me what changed. It wasn’t one miracle product. It wasn’t one treatment. And it definitely wasn’t an overnight transformation. To be honest, the transformation has taken me quite by surprise too. The biggest difference between my skin at 48 and my skin now at 53 is consistency and a commitment to a skin-health first philosophy. I stopped chasing quick fixes, dove into nurturing and nourishing products, and really started focusing on skin health. A simple routine. Quality, potent yet gently ingredients. Looking after my skin barrier. Daily SPF. Hydration. Better sleep. Less inflammation. And treating skincare as a ritual every single day. As a makeup artist, I can tell you this… Beautiful makeup starts with healthy skin. You don’t need a bathroom full of products. You need a routine you can actually stick to. That’s what has made the biggest difference for me. Five years later, my skin is stronger, calmer, brighter and healthier than it was in my late 40s. Consistency will always outperform perfection. If you’d like to see exactly what’s in my winter skincare routine, comment WINTER and I’ll send you my Winter Skin Must-Haves. ❄️💙 You’re ageless beauty bestie Amanda x

The secret to makeup that still looks fresh under unforgiving TV lights? ✨ It’s not using more makeup, it’s using the right products, layering them in the right order, and knowing a few professional tricks along the way. This is the exact look I wore while guest presenting on TVSN , and one of my favourite things about my job is showing women over 40 that glowing, radiant makeup doesn’t have to be complicated. Every product in this look has earned its place in my kit because it performs beautifully on mature skin, both on camera and in real life. I’ll be back on TVSN this weekend for the Beauty Awards, and I can’t wait! 💛 Comment TV and I’ll send you the full product list I used for this look. Love Your Ageless Beauty Bestie Amanda x Ps white top and cobalt blue outfits are @mottofashions

When you’re exhausted but still want to look fresh… ✨ This is my version of no-makeup makeup. The goal isn’t to look younger. The goal is to look like the best-rested, most radiant version of yourself. A few strategic products. A little glow. A little colour. And suddenly I look far more awake than I actually feel. Perfect for school runs, coffee dates, errands, lunch with friends, or those days when you want to look put together without looking “done”. Comment LOWKEY and I’ll send you the full product list 💛

Show in one picture of how much you’ve changed in 10 years … I’ll go first 😂🤣😂. Your Ageless Beauty Bestie Amanda Xx Ps get yourself a 5x or 10x magnifying mirror girlfriend … need a recommendation? Comment MIRROR

Two TV appearances. One pair of cobalt pants. Endless possibilities. One of my favourite things about getting older is caring less about trends and more about how I feel. Comfortable. Confident. Like myself. These @mottofashions pieces travelled with me to Sydney for TVSN @wrinklesschminkles and reminded me that great style isn't about having more clothes. It's about finding and curating pieces that work hard, make getting dressed easy and help you walk into the room feeling like the main character. Much like makeup! Confidence never goes out of fashion. Which look was your favourite? 1 White Blogger Shirt 2 Full Euro Stripe Suit or 3 Cobalt Milan jumper Your Ageless Beauty Bestie Amanda x